Health Marketing Data

Health-Based Data for Marketing

What is health targeting?

Our partnership with IQVIA enables access to the broadest range of proprietary and anonymized Real-Time Healthcare Data within the United States. IQVIA’s data sets are modeled within each region from patient-level activity. Each region is then given a rating 1-12 to denote low, medium, and high concentrations of people getting treated for specific conditions within each area.

The data is updated monthly and allows advertisers to focus their ad spend on regions with the highest concentration of people seeking treatment.

Data sets for each condition can be purchased by CPM or subscription.

We provide a simple and comprehensive solution for leveraging health data across marketing and advertising campaigns.

Acne
Allergy
Immunotherapy
Athlete’s Foot
Asthma
Cholesterol
Contraceptive
Dry Eye
Gerd (Acid Reflux)
Gout
Irritable Bowel Syndrome
Incontinence
Insomnia
Influenza
Lower Respiratory Tract Infection
Macular Degeneration
Menopause
Migraine
Nail Fungus
Nausea Obesity
Osteoarthritis
Psoriasis
Restless Leg Syndrome
Rheumatoid Arthritis
Smoking Cessation
Stroke
Testosterone
Upper Respiratory Tract Infection
Urinary Tract Infection

+Additional conditions available upon request

Flu Severity

Cold Severity

COVID-19 Severity

Pediatric Fever Severity

Asthma Severity

Air Quality

*Updated daily

Cold/Flu Medium

Condition is present
Condition is not present

FAN Program

WeatherAlpha's partnership with IQVIA enables access to the Flu/Cold/Respiratory ActivityNotification program (FAN) across the media landscape. FAN identifies the areas most impacted by flu, cold, and respiratory illnesses (asthma) by collecting data from over 2,000 sources including:

Sample Applications of Flu Levels Across Season

Pharmacies, PBMs, System Vendors, Heath Provider Systems, Clearinghouses, Practice Management Vendors, Hospitals, Labs

Over
3.5 billion

claims per year

Over
300 million

unique patients

Leveraging FAN data allows brands to allocate their ad budget to geos when/where their messaging will make the most impact-leading up to, during, or after a peak outbreak.